Aleece Laird

Aleece Laird | BBA ‘98

Distinguished Alumni: Service to Community Award

Since well before her current role as the founder and CEO of Amplify Consulting Inc., Aleece Laird (BBA '98) has been actively giving back to her community as a volunteer, a mentor and an expert in public relations and communications. From her teen reign as a Kamloops ambassador to her work with Operation Christmas Child Canada, Laird has always prioritized helping others.

She is a committed volunteer who has held a wide variety of executive titles, including Kamloops Chamber of Commerce president, chair of the board and governor of the BC Chamber of Commerce and past director on the Canadian Chamber of Commerce board. In 2021, Laird received the City of Kamloops Exemplary Service Award, a formal recognition of her contributions to the community.

A graduate of TRU (known then as the University College of the Cariboo), Laird was an engaged student as president of the student society and is an active alum; she served a two-year term on the Alumni Board of Directors and has volunteered as an alumni career mentor.

“In the decades since I've graduated, I've looked at people who have been distinguished alumni and thought, 'Wow, those people are really making a difference and I want to be like that.' And so, to receive this honour is really quite humbling and it makes me really proud, actually, of the work that I've been able to accomplish. To be recognized for that, it's really the cherry on top of the icing on top of the cupcake.”