Logos

The TRU logo is our signature. It’s found on a lot of things—course outlines, legal documents, mugs, computer screens, sweatshirts, and a million more. To ensure it remains a strong, credible part of our brand’s visual language, it’s important that we use it consistently and protect its integrity.

Whether our logo stands alone or is combined with brand colours, graphic elements and photography, it should follow these guidelines for size and spacing, appear in its entirety and without added text, and maintain colours and proportions.

The full-colour main logo is the best choice for most projects, particularly to our external audiences where a unified message about TRU is essential. If you need an alternative in greyscale, one colour or reverse, contact us for assistance.

Main logo

The TRU Logo can be downloaded for use by any TRU department or student club and, with permission from marketing and communications, by external partners.

Left aligned

This is the best choice for most projects.

Download

Horizontal

Use this logo only where space will not permit the use of the left aligned logo.

Download

Logo variants

Locator logos

Use locator logos only when it is important to indicate particular campus locations. Contact us to obtain specific locator logos.

Faculty, department and division logos

Use faculty, department and division logos only when it is important to link the TRU logo with a faculty, department or division. Not recommended for recruitment materials for external audiences. Contact us to obtain these logos.

Logo Usage

Minimum size and protected space

Left aligned logo: minimum width 1"

Make sure that the logo is surrounded by space equal to at least twice the height of the "T" in Thompson. Make sure that other graphic elements and text do not appear within the protected space.

Horizontal logo: minimum width 1.5"

Make sure that the logo is surrounded by space equal to at least the height of the "T" in Thompson. Make sure that other graphic elements and text do not appear within the protected space.

Don't …

use the shield by itself without “Thompson Rivers University”
change colours in the logo
change opacity of the logo
change the typeface
place the logo on a dark or busy background
stretch, squash, or skew the logo
place the logo on an angle
add a tagline or other text to the logo
make the blue logo white

Don't … place the logo on a dark or busy background
Don't … change colours in the logo
Don't … change opacity of the logo
Don't … change the typeface
Don't … use the shield by itself without “Thompson Rivers University”
Don't … skew the logo
Don't … angle the logo
Don't … stretch or squash the logo
Don't … add a tagline to the logo
Don't … make the blue logo white. Use the correct reversed (white) version if you will be using the logo on a dark background.

Need more?

A Word template for letterhead is also available. See Downloads for branded templates for your next presentation, poster or report.

Download the TRU logo

WolfPack logo

The new Wolfpack logo, released in 2017, is made of three wolves. Together, they form a fierce pack. The diversity between them celebrates the collective confidence and diversity of the university. Contemporary typography and colours are optimized for use in a range of traditional and new media.

Black

Download

Colour

Download

Minimum size

Use the logo at a width of at least one inch.

Protected space

Make sure the logo is surrounded by space equal to or greater than the height of the "T" in TRU. Other graphic elements and text must not appear within the protected space.