Dr. Joyce Shang Associate Professor | Bob Gaglardi School of Business and Economics

Research Interests

Corporate Social Responsibility, Ethical Consumption, Social Marketing, Non-Profit Marketing, Consumer Well-Being

Publications

• Green, T., Peloza, J., Mantonakis, A., and Shang, J. (2023), "It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences," Canadian Journal of Administrative Sciences, 40(2), 126-139.
• Shang, J. and Green, T. (2021), ???How the Hiring of Stigmatized Populations Can Lead to a CSR Backfire Effect,??? Academy of Marketing Studies Journal, 25 (1), 1-16.
• Lien, C., Hsu, M. K., Shang, J., and Wang, S. W. (2021), "Self-Service Technology Adoption by Air Passengers: A Case Study of Fast Air Travel Services in Taiwan???, Service Industries Journal, 41 (9-10), 671-695.
• Shang, J. & Peloza, J. (2015), Can "Real" Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inferences, Journal of Business Ethics, 139(1), 129-145.
• Peloza, J., White, K., & Shang, J. (2013), "Good and Guilt Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes," Journal of Marketing, 77 (January), 104-119.
• Peloza, J. & Shang, J. (2011), "How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review," Journal of the Academy of Marketing Science, 39 (1), 117-135.
• Shang, J., Basil, D., & Wymer, W. (2010), "Using Social Marketing to Enhance Hotel Reuse Programs," Journal of Business Research, 63 (2), 166-172.

  Refereed Conference Proceedings and Presentations

• Lien, C. and Shang, J. "Perceived CSR Authenticity, Value, and Stay Intention: An Empirical Study in the Post COVID-19", the International Academy of Business and Public Administration Disciplines, Dallas, USA, April 20-23, 2023
• Lien, C. and Shang, J. "Retaliatory Consumption in the Post COVID-19", the 15th Global Conference on Business Management and Economics, Vancouver, Canada, March 18, 2023
• Shang, J. and Peloza, J. "How the Hiring of Stigmatized Populations Can Lead to a CSR Backfire Effect with Consumers", ASBBS Annual Conference, Las Vegas, USA, March 2017.
• Shang, J. and Peloza, J. Can "Real" Men Consume Ethically? The Unintended Consequences of Identity Creation Through Prosocial Behaviors," AMS Annual Conference, Indianapolis, USA, May 2014.
• Peloza, J. and Shang, J. "The Impact of Negative Company Information on Consumption Experience", posted at ACR North American Conference, Jacksonville, USA, October 2010.
• Peloza, J., Shang, J., and White, K. "Green and Guilt Free: The Role of Guilt in Determining the Effectiveness of Environmental Appeals in Advertising", ACR North American Conference, Jacksonville, USA, October 2010.
• Shang, J. "Does CSR Influence the Taste of Chocolate", Academy of Marketing Science (AMS) Annual Conference, Portland, USA, May 2010.
• Shang, J., Basil, D. Z., and Wymer, W. "Using Social Marketing to Maximize the Impact of Hotel Reuse Programs", World Social Marketing Conference, Brighton, United Kingdom, September 2008.